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Otra entrada sobre usabilidad, un tema inagotable y que Jakob Nielsen es su fuente entre otros. Los textos o claves que aquí dejamos son suyos.

Las tres directrices principales para escribir para la Web son:

  • Ser conciso: no escribir más de 50% del texto que habría usado en una publicación impresa.
  • Escribir para escaneabilidad: no requieren a los usuarios leer largos bloques de texto continuo.
  • El uso de hipertexto para dividir la información en varias páginas de largo.

Consiso: La gente en internet y en pantalla lee menos porque es más lento de leer, en definitva escribe mucho menos, se más conciso.


  • Usar headline, incluso cuadros remarcando o según sea necesario.
  • Usar headlines que den valor, que signifiquen y ayuden a sacar la idea.
  • Usar negritas, colores, resaltes, links.

Divide: si es muy largo el contenido dividelo para que alguien pueda decidir que leer.

La gente raramente lee las páginas web palabra por palabra, sino que escanear la página, escogiendo las palabras y oraciones individuales. En los boletines de correo electrónico aún más abrupta de lo que leen páginas web.

Como resultado, las páginas Web que emplear texto legible, usando

  • Palabras clave resaltadas (enlaces de hipertexto servir como una forma de destacar, las variaciones de tipo de letra y el color son los otros).
  • Significativos sub-títulos (que no sean demasiado «inteligentes»).
  • Listas con bullets.
  • Una idea por párrafo (los usuarios puedan saltar sobre cualquier idea adicional si no entran dentro de las primeras palabras en el párrafo).
  • El estilo de pirámide invertida, comenzando con la conclusión.
  • La mitad de palabras (o menos) que la escritura convencional.

También es importante conseguir la credibilidad de usuarios de la Web, ya que no está claro quién está detrás de la información en la Web y si se puede confiar no en la página. La credibilidad se puede incrementar a través de gráficos de alta calidad, la buena escritura, y el uso de enlaces de hipertexto de salida. Los enlaces a otros sitios muestran que los autores han hecho sus deberes y no tienen miedo a dejar que los lectores visiten otros sitios.

Por último es bueno no exagerar y usar rollos marketing de Precios nunca vistos y cosas de estás.

es Frontend Developer en Coexia. Haciendo malabares con CSS, HTML y JavaScript.


40 Responses to “Cómo se escribe en web”

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